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Throughout this year, the printer industry and the market, in addition to technical advances, the emergence of small and medium enterprises, the color of the growing popularity of laser printers, and more and more consumer attention to a wide range of industrial design level, attention has become a hot spot Topics to lead the industry as a whole and the market trend and the trend of development. In the face of intense competition, leading manufacturers to industry trends and consumer demand-oriented sectors continue to promote the progress and the rapid development of the market, to provide consumers with more high-quality products, but also for the future development of the industry has made the most Good footnotes.

SMEs become the darling of the market
According to statistics, China currently in the industrial and commercial sector of small and medium enterprises have registered more than 10,000,000, accounting for 60% of Chinese GDP over the medium and small enterprises continue to expand the size, growth performance, arising from the activities of the business has become even more frequent, they are increasingly becoming Printer sales and the purchase of the main force, the major manufacturers have also aimed at small and medium enterprises in this market.

Due to increased competition, limited budget, making small and medium enterprises in the choice of printing solutions for demanding: not only wish to have a better cost of the purchase and use of the cost, but also in print speed, print quality is also better, with a color print at the same time, Or fax, scan, copy, and other applications. In order to meet the printing needs of small and medium enterprises, Hewlett-Packard to spend 1.4 billion research and development of Ansett printer technology, and in Beijing simultaneously with the global launch of its commercial-jet printer product line, Jianzhi with the price of laser printers, aims to become the new small and medium enterprises选择. Samsung’s product line for small and medium enterprises in a number of tailored Flagship products, such as black-and-white laser printer ML-3470 series, not only with high-end 33ppm print speed, power, and the total cost of ownership is very similar products Low, very good small and medium enterprises to meet the high-performance, low-cost, professional printing needs. The powerful color laser machine one SCX-6345 series is not only excellent performance, also has a unique function, integrated software for small and medium enterprises SmarThruTM customers added value, previously provided only the more expensive high-end equipment can be owned Integrated document management features, users can now use a variety of intelligent functions to increase productivity and save time and costs, the biggest monthly printing capacity is as high as 200,000.

Industrial design, people-oriented
The 21st century is the century of industrial design, only to meet the real needs of users of the products will have long-term vitality. The user needs to determine the manufacturer’s directions. The user needs not only the rational side, there are emotional side, which is often ignored. How can we use the product, together with beautiful, Samsung has made in this example.

Samsung has a variety of not only the world’s smallest model, mobile convenience, and the appearance of fashion personality, office supplies have not always been cold coat and would like to have people close to the impulse. From the functional point of view, push-to-three weeks in the province not to reduce printing Mexican effect on the premise of the toner can reduce the maximum amount of 40%, the famous NO-NOIS technology to create a quiet quiet working environment, “cardboard drum” Designed so that users can easily cardboard paper will be removed, and the original PictBrigde, USB direct printing technology and ID cards from the copy function is even more “human” point of view of the demand for tailored.

From the market as a whole, an increasing number of printers pay more attention to the details of the design of human nature, such as color liquid crystal display can make it easier to operate, using a variety of techniques to shorten the warm-up time and time home output, are designed to allow users to use More comfortable.

Needs to create value for the printer on the market demand to upgrade the major manufacturers continues to introduce new efforts to create more applicable. In the fierce competition, how to find a new blue ocean to create new demand, manufacturers are relentless pursuit of a common, I believe this will make the pursuit of “person” concept has been constantly strengthened, the quality of our work will be Upgrade, is even more interesting life.

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