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“The first principle: everyone has a creative; The second principle: The need for creative freedom; The third principle: the creative needs of the market. The real world of duality is no longer between the arts and sciences, but alive with the stagnation of , In the thinking and ignorance, between learning and lazy, and copy the novel in between! “In 2007 in Zhejiang Province held an international cultural and creative industries Summit, when Britain’s creative industries, the father of John Kings full of passion and say those things, each of the participants can not live restrain emotion, one after another with warm applause.

And instead of simply beyond the “world factory”, a creative industries come out on top in a new era is close to China. Sober people will find that this is an industry in transition pains, but also a joy after the birth of the future, this is a serious challenge, but also a golden opportunity.

At the same time, and has a strong economic power and deep cultural background of Zhejiang Province, in this critical moment, the first step clearly back to do a “smart person.”

Bold: “creative industries” in the morning sun rising in Zhejiang

Hangzhou is located in Hangzhou, China and India LOFT49 the road, is the concept of creative industries for the first time a clear line of sight into the beginning of Zhejiang. In this area of 52.4 hectares, is located a few sizes of the abandoned plant. But in 2002 a man named Du wave of young people have changed the fate of the old plant, where his eyes on the low rent, great freedom of space, as well as the industry remains a unique landscape, start-up company designing DI in the United States branch of China to begin Their business on the road.

In this way, Zhejiang, the first industrial park in the embryonic form of creativity was born, it will creative industries in Zhejiang, from a distant concept to narrow the gap between the reality of clarity. According to authoritative statistics, in 2004 LOFT49 creative park revenue reached 240,000,000 yuan.

Creative industries in the garden, there is no large-scale machinery, there is no roar of noise, there is no loading unloading of the confusion, some people only knowledge, ideas and creativity, the “brains” and “wisdom” have become an important economic and social benefits来源.

This is characteristic of the creative industries, in 1998 the British Government issued the “path of the file British creative industries” in the creative industries is defined as “individuals from the creativity, talents and skills through the development and use of intellectual property rights, have the potential to create wealth and employment The industry “, for the first time in the creative industries had a clear definition, but also more clearly emphasized the creative industries, intellectual property-based industries.

Creative industries in the 21st century “gold industry,” said Bill Gates, “with creative fissile effect, an ounce of creativity in order to be able to bring the number of non-commercial interests of the business miracle.” For such an economy in Zhejiang province, the provincial small resources, it is an inevitable choice.

Creative industries include many categories, as the city’s economic and social development on the basis of different, in the development of creative industries have different emphases. In April this year, Party Secretary Wang Guoping, Hangzhou in Hangzhou, cultural and creative industries to create the National Center of the General Assembly that, based on the existing industrial base should be focused on the development of information services, design services, flash games, modern media industry, the industry works of art , Education and training, culture, convention and exhibition industry, culture and leisure tourism eight major categories, and set up a special cultural and creative industries to the Office of Planning and Management. Ningbo City in 2007 introduced a “city on accelerating the development of the industry and related service industries of a number of views”, “on accelerating the Ningbo Industrial Design and construction of creative block the implementation of” the development of the University of Science and Technology Parks cultural and creative industries area, Efforts to upgrade traditional industries have a great leading role of industrial design and promote innovative urban construction. Wenzhou is the development of eco-park area of creative industries, the development of Yiwu International Trade City area cultural and creative industries.

Park is the creative development of creative industries, the main carrier, is also considered the development of creative industries to measure the level of one of the important criteria. Hangzhou in China in 2007 set up the largest and most complete package of economic and creative industries - cultural and creative industries in Zhejiang Province experimental area, and it is currently the focus of the 10 cultural and creative to build the park, Nanshan district for the Academy of Fine Arts to rely on the creativity of the West Lake Valley to Xiangshan Academy of Fine Arts campus as the center of the cultural and creative River Park to the existing LOFT49, A8, and other art commune-based cultural and creative world of Canal Park, located in the high-tech zones of the White Horse Lake City, and other creative ecology has begun to take shape.

Not long ago, the city of Ningbo, the first city-level industrial park creative “new Chicago 8″ has been open park, more than 300 million investment, is a creative, design, culture and creative industries as one of the park, and the other European Xun ( Changes Ning) industrial park in the city were also being planned.

Park, the province is in a creative period of rapid growth, particularly in 2006-2008, the number of the park was the growth by leaps and bounds. According to incomplete statistics, as of June 2008, the province’s total of 18 parks of creative focus in Hangzhou, Ningbo and other cities. Park has shown a pattern of development of diversified tourist attractions matching characteristics, and other forms of property to create parks are creative, can only be broken by the industry remains for the creative transformation of the traditional concept of the park.

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