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Cold boiled frog global recession in the golf industry golfsmith store

American subprime mortgage crisis poking out of global economic growth this year, France bubbles may compel exceed 1%, Japan’s economic growth in the second quarter of this year compared to only 1%, Britain’s economic growth in the second quarter of this year is zero. The state information center, chief economist of economic forecasting ZhuBaoLiang Sept. 2, said in the past five years, China “high-growth, low inflation” situation has never returns. In accordance with the state information center, 1 percent decline GDP growth will fall about 9% profits, further economic slowdown, if not exclude the nationwitha shrinking profits. PPI rise, rising stock, CPI rising labor costs, flagging factors caused many in the industry. As the sun industry, golf can possess? Or would like the 1997 Asian financial crisis sparked 1999 shenzhen membership market greatly shrink and Hong Kong as a discount stores clear of the goods?

Players: 08 ball to shine on the dozen

Mr. Li is a veteran of five years of high fans, weekly to play at least 2 games and activities of each month will see his team. Li said, this year’s ailing economy has affected his work, he want to spend more time and energy to manage company’s business. Even so, when he was free will in hk friend to play around the number of stadium, just go without a month before so frequently, playing a game, “less economic factors affect me yet, after all the normal life has not been economic deranging.”

According to Beijing, tianjin, Shanghai, guangdong, jiangsu provinces of effective 103 players questionnaire statistics, 24 percent every week will play a 3-4 games, 64% of players in general will play every member of at least 1-2 games. For the ball with membership, 51% weekly also to outside of the field at member 1-2 games, 67% of membership has not consider buying new again membership. But no membership goals, only 17 per cent of the purchase of membership. For the purchase price of the membership, 50% of the people expect choice under 20 million yuan RMB and choose 1,000,000 yuan membership of players for only 12%. The ball, price and say the ratio between the clubs quality is considering buying the main factors of membership. In the survey, only 11% of the players that the state of the economy has a direct impact on the play, mainly because of work more busy and care to play, etc recreation.

Seller: storm gradually with the ball

A world-renowned coffee chain enterprises at starbucks corporation in the weak consumer and avoid TongHangJian “, “shut the weakening of the poor performance of 100 U.S. chain in the United States, and the number is expected to open a new chain from house to house 1600 1175, Japan’s biggest store Iraq potential Dan due to two consecutive years, its business deficit appeared, Shanghai branch chain has closed. If the business environment of golf clubs sales have impact? Here are some data published in July of Callaway: for the second quarter sales last year, with $366,000,000 dropped 4%, Released in the second quarter Acushnet7 Brands of Fortune for $68,100,000 revenue, 2007 net 23.1% dropped by 2007, the also 474,600,000 452,400,000 down to $$4.7 percent declined.

The national golf foundation and sports supplies manufacturers association published figures, the United States in 2006 - die-hard fans (25 times a year or more hit the ball is 460 million), often play for 15 million number. Since 1984 and golf in China since the start of 200 million population of golf, often only play in 50 million population, although China golf incremental space, but is facing the consumption caused by economic decline, golf consumption capacity overall aging population trends, strengthen population to appear as incremental, golf with sales in a certain extent, have been affected.

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